Are you thinking about starting a home business? If so, you have probably heard about all the wonderful options and freedom that home-based careers offer. However, you might not have thought much about the challenges you are likely to face while working from home. It is easy to get caught up in how great it will be to set your own hours, be your own boss, and work from the comfort of your living room. Of course, these are all very attractive aspects of working at home. But there are some other things to consider before making the decision to start a home-based business.How to build a Successful Home-Based BusinessStatistics show that about 97% of home businesses fail. This can happen for a variety of reasons. Maybe the business owner did not have a product or service with an active market; maybe he or she did not market their business sufficiently, failing to take advantage of social media and web-based marketing platforms; or perhaps he or she just gave up too quickly. Whatever the reason may be, here are a few tips to help you overcome some of the difficulties of working from home.Home OfficeIt is absolutely essential to have a space in the home that is specifically designated for work. Whether it is a corner of the living room, the basement, or an extra bedroom. Separating the work and living spaces is essential. You would be surprised how quickly working from your couch in pajamas gets old and frustrating. Mixing your work and living space prevents you from ever getting away from your work.Think of a scenario: You are done with work for the day. You made some good progress, sold some products, and now it is time to relax. If you have a home office, perhaps a separate room, you can leave that room, shut the door and go about your leisure activities. If you cannot see your work, it is easier to forget about it. Now, imagine that you are working from the dining room table. You finish work and decide to eat dinner. After making some food, you sit at the dining room table, pushing away stacks of paper and a computer to make a little space for your plate. As you eat, your work is all around you. How are you supposed to relax when you are constantly reminded of all the projects ahead of you?Product / Service ChoiceChoosing the right product or service to offer is a vital part of your potential success. Your product or service should be something that interests you, as this will affect your ability to passionately market it and stand behind it. This might seem obvious, but the product or service should also be something people want to buy. Many home businesses fail because they are marketing something that does not have a steady following. Your product or service does not necessarily need to be something with a huge audience, but it does need to have a strong, loyal market. An example of a market with both a large and loyal market is the health and wellness industry. People in this market segment are very passionate about their health. Once they find a product or service of top-notch quality, they will use it, promote it, and come back for more.Market Yourself IntelligentlyHome business start-ups do not often have the funds to hire a marketing agency or consultant to assist with getting the word out. Business owners need to rely on their own resources to market their business. That is where social media and web marketing comes in. The cost of these media channels is very low, they are easy to use, and the results can be massive. The first step is to get a website up and running. There are plenty of options for free or cheap web hosting and development. Engage your customers by creating accounts on major social media sites. Listen to what they have to say and talk with them. Social media is a great place to both market your business and connect with customers on a more personal level.Online ResourcesThere are many good resources available online to help home business owners get started. Don’t forget to check out your state and local government websites for free and unbiased advice on the importance of having a business plan, setting goals and measuring the results.