It is a known fact that the whole world is suffering from Financial Crisis at present. The Recession brought a lot of problems to the entire world, which sadly led to having a lot of jobless people. Despite this problem, most people still do their best to live their everyday life in the best way that they can by finding legal alternatives for them to generate money. Right now, one type of money-making venture is considered as a great alternative for people to earn income the best way possible, and that is through home base businesses.Home based business is a new approach in the field of money-making, wherein the person is allowed to have a job and earn right within the four corners of your own home. Basically, home base businesses allow you to do work at home, either offline or online. Right now, there are thousands of jobs and home base businesses available online for job hunters to try, each of which provides a promising career and good monetary compensation.One good example of an online home based business is through freelance writing. In this setup, the freelance or article writers are allowed to make articles and submit them to their clients or editors and get duly paid for it in exchange. Another example is through web design and development, wherein web designers are able to create and prepare websites and pages for their clients and get paid for such service.Some of the latest advertising strategies and job opportunities available for all jobseekers at present are blogging and social media promotion. The latter will allow the companies to directly invade the social networking sites and be able to freely promote the products they are endorsing. Blogging, on the other hand, allows you to speak your mind for every entry, and then eventually earn dollars by placing company advertisements on your site.Offline home base businesses on the other hand, basically refer to the small business ventures you could actually take, such us setting up your own mini shop or perhaps a boutique. They are mainly done in person although some prefer to do it simultaneously with an online business by setting up online shops to expand the range of their target markets.What made the World Wide Web a handy tool for home base businesses is that computer and internet are readily available and one could conveniently use when it comes to marketing and advertising. This is so because of the multimedia effects and software available for everyone, making advertisement enjoyable and attractive to most surfers or online visitors.It is very difficult to find a credible job where you will be able to perform and maximize your potential and all your learning, and then get properly compensated in return. Opening online jobs provides fresh opportunities for most people to be able to be productive and be able to contribute well to the State. This innovative approach in providing jobs to most people is surely a good way to help the people and at the same time contribute in solving the problem regarding recession.
How Important Is the Fundraising Auctioneer to the Success of Your Event?
I want you to think about the term “Fundraising Auction”.
A “Fundraising Auction” is an event where items of value are gathered, and then sold in a competitive bidding situation, either in a Silent Auction format, or in a Live Auction format by a Live Auctioneer. And since typically the best items are saved for the Live Auction, arguably it is the Live Auction that should generate a significant portion of the proceeds in any Fundraising Auction.
So why do so many non-profit groups consider the Fundraising Auctioneer to be the least valuable component in a Fundraising Auction?
The Hosting Facility gets paid.
The Printer gets paid.
The Caterer gets paid.
The Liquor Store gets paid.
The DJ gets paid.
The Florist gets paid.
But the Auctioneer … the individual who is expected to raise the lion’s share of the event’s proceeds… is expected to work for Free. And is usually under-appreciated for the professional services he/she provides.
I’m not trying to underscore the value of the invitations & programs, food, booze, music, and decorations. All are important in their own way. But each of these are “Expenses”. It is the Auctioneer who is going to bring “Revenue”… and thus, the “Profits”… into any event. Which is the ultimate objective of any Fundraising Auction.
Here is a real-life example of how under-appreciated the Auctioneer can be. In two comparable events we worked last year, during the dinner portion of the event one non-profit group sat the Auctioneer (me) at a table with the DJ, the Interns, the Volunteer Staff, and other event “Help”. The 2nd non-profit group sat the Auctioneer (me) directly next to the CEO of their organization, where we chatted about how important the pending revenue would be to their organization. Which group do you think valued the services of the Fundraising Auctioneer more?
Don’t ever under-estimate the value that a professional Fundraising Auctioneer can bring to your event. The Auctioneer adds value as a pre-event consultant. And the Auctioneer can change an event from a moderate to a huge success.
A Case Study Once I was scheduled to call an Auction for a major local non-profit group. They represented a very good cause and they had a strong and dedicated following. Their event was sold out, quality Live & Silent Auction items had been solicited, and the Special Pledge Appeal had been choreographed and was ready to go. The facility was first class, the appropriate caterer was booked, and the food was ready to cook.
But quite unexpectedly, some unseasonably inclement weather forced the event’s cancellation. Despite all of the committee’s hard work, cancelling the event was the proper decision considering the circumstances.
So the Event Committee scrambled to re-schedule the event for the following weekend.
They confirmed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to attend, no new invitations had to be printed as all were contacted by email or telephone. So with everything in place, the group went ahead and re-scheduled the event for the following weekend.
But guess who they failed to confirm? You got it… the Professional Auctioneer. They thought so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be available and at their beck and call.
But the Auctioneer already had another Fundraising Auction booked for that date with another non-profit group. It was only hour away from the re-scheduled event, and things could have been easily worked out. All Group #1 had to do was start their event one hour earlier, or one hour later, than the Group #2, and the Auctioneer could have helped both groups on the same day.
But because Group #1 failed to anticipate a possible Auctioneer conflict, because they failed to confirm with the Auctioneer before re-scheduling their event, their preferred Auctioneer had to bow out and they had to scramble to locate substitute “Volunteer” Auctioneer only days before their event.
And it cost them.
Learning Points
The Live Auction is usually where the profits are made at any Fundraising Auction.
A Professional Fundraising Auctioneer can be vital to the success of any Fundraising Auction.
The better Fundraising Auctioneers usually get booked quickly.
You need to recognize the important contributions that a good Auctioneer can make to your event.
Michael Ivankovich is a Bucks County Fundraising Auctioneer based in Doylestown PA, and serves the Great Philadelphia PA area. He has been a professionally licensed and bonded Auctioneer in Pennsylvania for nearly 20 years, has been named Pennsylvania’s Auctioneer of the Year, and has considerable experience in conducting Fundraising Auctions. Michael loves helping groups raise needed funds for good causes and one of his specialties is the “Special Pledge Appeal” or “Fund-A-Cause Appeal” which usually enables clients to double their revenue in a single evening.
What Is an Online Advertising Network and How to Utilise a CPM and CPC Advertising Network
Utilizing the Different Online Advertising Network Formats for Your Business
The Internet has become increasingly complex over the years, so much so that today, it has almost become a necessary household tool that’s being used by almost everyone.
And, with the evolution of the Internet, also comes the evolution of online advertising. Today, online ad networks come in different formats and vary on how they serve advertising content to users, and it is a business owner’s responsibility to know and understand more about these formats, in order to find out which one is best used for a given marketing strategy.
CPC Advertising
CPC stands for “cost-per-click” advertising, and is arguably one of the more simple advertising formats to use. It’s a format that generates revenue for the publisher when the user gives a single valid click-through on the advertisement hosted. CPC ads usually come in text-based and rich media formats, and the most effective ads utilize some form of “call to action” to be noticed.
Utilizing the service of a CPC ad network is effective when the business is attempting to generate new leads, as well as driving new and potential customer sales. Hence, it is best utilized by publishers who have lower amounts of web traffic.
CPM Advertising
CPM stands for “cost-per-mile” advertising. In this format, the advertisers pay the publisher a set amount for every thousand actions a certain ad receives. CPM advertising is quite similar to CPC, but on a much larger scale. CPM advertising networks usually cater to publishers who receive a large amount of web traffic prior to their approval, due to the volume of potential leads that this format generates. CPM advertising networks are best used when the product being advertised is now receiving a growing amount of product exposure or recognition.
CPA Advertising
CPA stands for “cost-per-action” advertising, and is a commission-based advertising format in which the publisher receives revenue when a user clicks AND buys the advertised product or service being served. The amount of revenue the publisher receives is a percentage of the total price of the product being purchased. CPA advertising networks, or “online affiliate networks” as they are commonly called, are preferred when the business wants not only to increase their potential leads, but also their sales.
What to Use?
Deciding on what advertising format and online ad network to use largely depends on the capital available for the business, as well as the quality of the product being published. For newer brands who are taking some time to build their reputation, a CPC advertising network is preferable. Once the brand has generated enough leads, and has build up a very strong reputation level, switching to a CPM advertising network should now be considered to avoid running low on capital when the ads have a higher click-through rate. Finally, once the product and brand has established a very firm foundation for its reputation, a CPA advertising network should be used.
Of course, limiting yourself to one ad network certainly isn’t going to get you anywhere. In order to truly succeed, utilizing all of these in conjunction with each other is the best strategy to generate the maximum leads and revenue possible.