What Is an Online Advertising Network and How to Utilise a CPM and CPC Advertising Network

Utilizing the Different Online Advertising Network Formats for Your Business

The Internet has become increasingly complex over the years, so much so that today, it has almost become a necessary household tool that’s being used by almost everyone.

And, with the evolution of the Internet, also comes the evolution of online advertising. Today, online ad networks come in different formats and vary on how they serve advertising content to users, and it is a business owner’s responsibility to know and understand more about these formats, in order to find out which one is best used for a given marketing strategy.

CPC Advertising

CPC stands for “cost-per-click” advertising, and is arguably one of the more simple advertising formats to use. It’s a format that generates revenue for the publisher when the user gives a single valid click-through on the advertisement hosted. CPC ads usually come in text-based and rich media formats, and the most effective ads utilize some form of “call to action” to be noticed.

Utilizing the service of a CPC ad network is effective when the business is attempting to generate new leads, as well as driving new and potential customer sales. Hence, it is best utilized by publishers who have lower amounts of web traffic.

CPM Advertising

CPM stands for “cost-per-mile” advertising. In this format, the advertisers pay the publisher a set amount for every thousand actions a certain ad receives. CPM advertising is quite similar to CPC, but on a much larger scale. CPM advertising networks usually cater to publishers who receive a large amount of web traffic prior to their approval, due to the volume of potential leads that this format generates. CPM advertising networks are best used when the product being advertised is now receiving a growing amount of product exposure or recognition.

CPA Advertising

CPA stands for “cost-per-action” advertising, and is a commission-based advertising format in which the publisher receives revenue when a user clicks AND buys the advertised product or service being served. The amount of revenue the publisher receives is a percentage of the total price of the product being purchased. CPA advertising networks, or “online affiliate networks” as they are commonly called, are preferred when the business wants not only to increase their potential leads, but also their sales.

What to Use?

Deciding on what advertising format and online ad network to use largely depends on the capital available for the business, as well as the quality of the product being published. For newer brands who are taking some time to build their reputation, a CPC advertising network is preferable. Once the brand has generated enough leads, and has build up a very strong reputation level, switching to a CPM advertising network should now be considered to avoid running low on capital when the ads have a higher click-through rate. Finally, once the product and brand has established a very firm foundation for its reputation, a CPA advertising network should be used.

Of course, limiting yourself to one ad network certainly isn’t going to get you anywhere. In order to truly succeed, utilizing all of these in conjunction with each other is the best strategy to generate the maximum leads and revenue possible.

3 Low Cost Home Based Business Ideas

Many individuals nowadays are leaving their desk jobs in place of becoming their own bosses by establishing home based businesses. However, the most common concern about establishing business from home would be the start-up resources as some of the would-be entrepreneurs are either cash strapped or would like to put up a business without having to lose the shirts on their back. This article will provide you with three low-cost home based business ideas that you might want to consider:TutoringTutoring is a low-cost business that works especially well for stay-at-home moms, home schooling parents or even college students who would like to earn a little something on the side. You can tutor students who are in need of help in their academic or even foreigners who would like to learn English or helping them study the subject. The key element of this home based business is your knowledge of the subject matter that you are offering. While a college degree or teaching certificate may not be required, you will still need to have full grasp of the subject that you are teaching, especially if you are planning to tutor high school or college students.Meeting and Event planningMeeting and event planning is one of the most lucrative yet easy to start home based businesses out there. The reason for this is very simple – an event regardless of whether it’s big or small will need preparation and for this, they will need the services of an even planner. The reason why it’s so popular among home based individuals is because they will be able to specialize. Say, you’re really good at preparing parties for children then a birthday event planner will suit you best. Or if you have the knack for preparing special solemn occasions like weddings, baptismal, or anniversaries then you can specialize in those specific areas as well. Be wary though as this business can have you working long hours and the competition can be tough as well.Freelance WritingThere has actually been a boom in this area of home based business as of late. The process is actually very simple and can get you started very quickly. By registering to various sites which will be able to post your qualifications for such a job, interested individuals will be able to contact you along with their requirements plus the compensation that they are offering. After taking the interviews or tests required, you and your client will come upon an agreement for which he may or may not send you a digital contract. The best part about this home based business is that you don’t actually need to have a lot of people or even equipments to get started. With a fast internet connection and a good computer you will be able to start working from home, offering your writing skills to the highest bidder – so to speak.These three ideas mentioned above are just examples, because there are many more low-cost home based business ideas that you will be able to find online. Take your time in searching for them and find out which one suit you best. Just remember to stick to only those that are considered legal as you might get into trouble if you’re not careful with the home based business that you choose.

Real Estate Auctions – The New Land Rush

On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, “Fair warning, last chance” the auctioneer pauses, “SOLD!” And in less than 10 minutes another multimillion dollar estate has changed owners.

Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller’s lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.

Real Estate Auctions Work in Up or Down Markets.

Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.

The auction method removes the “wait and see” attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.

When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.

Evaluating Your Real Estate for Auction

Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.

Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, “What makes my property different from most others?” Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else’s, the best thing you can do is offer the most competitive price.

Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.

Locate a Qualified Real Estate Auctioneer

Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.

Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.

You’re probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.

Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.

Types of Real Estate Auctions

Auctions are effective because they create a seller’s market. Professionally conducted real estate auctions create urgency, a reason to buy today and competition for the property. Terms and conditions of sale are established ahead of the auction. Real estate auctions will follow one of these three approaches:

Absolute Auction

The property is sold to the highest bidder regardless of price- using this process often returns the highest sale price.

Minimum Bid Auction

Seller agrees to sell at or above a published minimum bid price – this method is useful for internet auctions.

Seller Confirmation or Reserve Auction

With a reserve auction, the seller “reserves” the right to accept or decline any bids usually within 48 hours of the auction. Reserve auctions are used when there is a lien on the property from a lender or a court ordered sale with a minimum selling price.